Women’s Network
Stagecoach is one of the UK’s largest bus operators, enabling around 2.5 million customer journeys every day.
The brief
For International Women’s Day, their team asked us to create a campaign film that puts real colleagues at the centre, celebrates women leading the way across the business, and helps challenge the stereotypes that still show up in transport.
The job was to make something that would feel credible internally, while also being strong enough to share beyond the organisation.
Our approach
We worked closely with the communications team to shape a clear creative treatment, then built the film around contributors from different parts of Stagecoach and across multiple locations.
Rather than leaning on a narrator or generic statements, we focused on factual, people-led storytelling, letting colleagues explain in their own words what they do, what they have had to navigate, and what progress looks like when it is lived day to day.
Alongside the main film, we produced a second piece with members of the Executive Team.
This gave Stagecoach an additional cut that could support internal communications and career storytelling, with leaders sharing what it is like to work there and offering practical encouragement for women building a long-term career within the organisation.
The outcome
Stagecoach received two campaign films designed for reach and relevance. A people-led International Women’s Day film was shared via YouTube to support broad visibility, while a complementary Executive Team film was distributed on LinkedIn to reinforce the message and encourage internal and professional conversation.
Together, the films were shared with Stagecoach’s 23,000 employees and made available for regional media use, helping the organisation mark International Women’s Day with substance rather than slogans.
Learn more about how we create purposeful, human stories that help organisations communicate with clarity and purpose.
Charlotte Somerville, Head of Corporate CommunicationsAgainst a tight deadline to film multiple people, from our CEO to front line staff, Digitom were true professionals.
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