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Maidstone Borough Council

The Caddy Family | Maidstone Borough Council

Children's cartoon series encouraging food recycling.


Maidstone Borough Council provides local government services for Kent’s county town and residents. We were commissioned to produce a series of short animations featuring a family of recycled food, to be used online and as part of a workshop for primary school children.


‘At Home With The Caddys’ features Captain Caddy, Edna Eggshell, Grandad Teabag, teenagers Anna Applecore and Si Sweetcorn, toddler Sophie Strawberry, baby Pip Pea-pod and Noodles the dog, created and illustrated by Maidstone Borough Council.

‘Christmas with the Caddys’ is a festive animation set in the Caddy household on Christmas Day. In this episode the family are exploring what can be done with left-over food, Christmas wrapping paper and packaging. Starring special guest Russell the Brussel we learn the importance of separating waste materials into the appropriate bins in communal recycling areas.

‘Schools Food Waste Competition’ features Captain Caddy and Anna Applecore as hosts of a glitzy awards ceremony, announcing the runner-up and winner of Maidstone Borough Councils challenge to local schools to design a recycling campaign. With a nod to the Warren Beatty and Faye Dunaway Oscars envelope fiasco Grandad Teabag gets in on the act.

Food recycling is a big focus for us and we needed to create videos which would engage young and old alike.


By working with Digitom, we were able to grow our food characters and give them personalities.


The end result is a series of fun and educational videos which we can use on all our communication channels.

Helen Bell, Communications Manager


The Caddy Family Food Recycling Campaign was a shortlisted finalist at the LARAC 2017 Awards for ‘Best Waste Minimisation or Prevention Project’.

If you’re contemplating using video or animated content as part of your marketing strategy, get in touch.

We’d love to start a conversation with you.

STUDIO: +44 (0)1892 520697 EMAIL:

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