IK Partners | CASE STUDY X
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Hidradenitis Suppurativa | Medthority

Production of an e-learning animation

THE BRIEF

Medthority, developed by EPG Health, is an online source of credible and independent scientific content intended for healthcare professionals globally. We were briefed to produce an animation telling the story of a patient suffering with hidradenitis suppurativa.

Patient meets consultant
Patient examination

OUR APPROACH

Working closely with the EPG Health team we suggested a voiceover led 2D animated cartoon creative treatment which presents the patient case study as a story. We follow the patient visiting a consultant for an examination and an exploration of current treatments.

Computer screen
Patient leaves hospital

Capturing a burdensome and painful disease in an animation whilst making it emotional enough for HCPs to act was going to be challenging.

 

 

However, Digitom was able to do this successfully through a mixture of creative techniques – the collaboration was excellent, as always!

Hannah Bellinger-Brown, Senior Account Manager

If you’re contemplating using video or animated content as part of your marketing or communications strategy, get in touch.


We’d love to start a conversation with you.

STUDIO: +44 (0)1892 520697 EMAIL: [email protected]

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