Medthority, developed by EPG Health, is an online source of credible and independent scientific content intended for healthcare professionals globally. We were briefed to produce an animation telling the story of a patient suffering with hidradenitis suppurativa.
Working closely with the EPG Health team we suggested a voiceover led 2D animated cartoon creative treatment which presents the patient case study as a story. We follow the patient visiting a consultant for an examination and an exploration of current treatments.
Capturing a burdensome and painful disease in an animation whilst making it emotional enough for HCPs to act was going to be challenging.
However, Digitom was able to do this successfully through a mixture of creative techniques – the collaboration was excellent, as always!