Paediatric psoriasis
Medthority, developed by EPG Health, is a trusted online medical resource providing independent, evidence-based clinical content for healthcare professionals, including doctors, nurses, and pharmacists.
The brief
The focus was on exploring the emotional burden experienced by a young patient living with psoriasis, and supporting healthcare practitioners to better understand that lived experience.
The challenge was to move beyond clinical facts alone and explore the lived experience of the condition, without losing scientific accuracy or credibility. The content needed to support professional learning by connecting medical knowledge with empathy, context, and real-world impact.
Our approach
Working closely with the EPG Health team, we developed the creative treatment for a voiceover-led animation series structured around four key journey points. These followed the young patient’s experience from an initial paediatric consultation, through current treatment options, clinical trials, and future therapies.
Using scripts authored by EPG Health’s medical writers, we translated complex clinical information into a clear visual narrative. Our role was to design and storyboard a blend of character animation and detailed scientific sequences, allowing healthcare professionals to engage with both the emotional and medical dimensions of psoriasis.
The outcome
The finished animations provided Medthority with a structured e-learning resource that helps healthcare practitioners better appreciate the psychological and emotional impact of psoriasis on young patients.
By combining human storytelling with rigorous science, the films support more informed, empathetic conversations in clinical settings. This project demonstrates how animation can be used to communicate sensitive health topics with clarity, credibility, and purpose.
Learn more about how we create Learning and Development content that resonates with professional audiences.
Allen Wellings, Commercial DirectorKeen to elevate the emotional burden of a child suffering with a long term condition, Digitom’s development of the story and animation really brought this to life.
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