Stagecoach South East operates buses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to create an internal video to help launch Tell the Tablet, a new initiative offering colleagues the chance to anonymously feedback on how they’re feeling.
Filming with Managing Director Joel Mitchell our creative was gathered on location in Canterbury, intercut with scenes of the new touch-screen tablet being used by colleagues in the bus depot. Set to appropriate background music, with branding guidelines from Stagecoach, the short video complements the company’s internal communications about the new initiative.
We wanted to do something that really grabbed the attention of our people, informed and reassured them, whilst keeping it as brief as possible.
With an instinct for what’s required and astonishing creative flare, Digitom brought everything together to create exactly what we needed, in super quick time.