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Proud of British Beer | SIBA

Proud of British Beer | SIBA

Campaign film to petition MPs


SIBA, the Society of Independent Brewers, was established in 1980 to represent the interests of the growing number of independent breweries in Britain. In 2011 we were briefed to produce a video to help campaign against the government’s beer duty escalator, a tax that had resulted in a 42% tax hike since its introduction in 2008.


‘Proud of British Beer’ was devised working closely with world renowned beer-writer Pete Brown to feature different contributors each giving one line from a script, cutting between locations, accents and environments to show the varied faces of the brewing industry.

Set to Holst’s “I vow to thee my country” we set out to create an impactful film that would stir it’s audience into petitioning the government. Filming took place over two weeks and involved extensive travel across the UK, along the way sharing photos and social media updates with the hashtag #proudofbeer.

Digitom filmed and directed the award winning film “Proud of British Beer” for SIBA.


Their knowledge and understanding of the subject matter was a major contributing factor to the success of the film and I would have no hesitation in asking them to work with us in the future.

Keith Bott, Chairman


10,000 YouTube views in the first week

Awarded Best Communications 2011

If you’re contemplating using video or animated content as part of your marketing or communications strategy, get in touch.

We’d love to start a conversation with you.

STUDIO: +44 (0)1892 520697 EMAIL: [email protected]

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