Horder Healthcare | CASE STUDY X
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Food Allergy | Medthority

Production of an e-learning animation

THE BRIEF

Medthority, developed by EPG Health, is an online source of credible and independent scientific content intended for healthcare professionals globally. We were briefed to produce an animation to educate HCP’s in the emotional burdens of a young patient suffering with food allergies.

Doctor, Mum and patient
Food avoidance of peanuts, shellfish and milk allergens

OUR APPROACH

Working closely with the EPG Health team we suggested a voiceover led 2D animated cartoon creative treatment, combined with iconography and kinetic typography. We follow a Mum and the patient, her 4 year old son visiting a paediatrician to discuss treatment options and support resources available to clinicians and patients.

Search results for helpful websites
Icons of learning materials with Doctor, Mum and patient

The animation had to be scientifically accurate and resonate with HCP’s, so that they are more likely to incorporate patient wellbeing in their consultations.


Digitom understood the brief from the get-go. Through regular communication with our medical team and employing an array of creative techniques this was a fantastic collaboration.

James Kemsley, Account Manager

If you’re contemplating using video or animated content as part of your marketing or communications strategy, get in touch.


We’d love to start a conversation with you.

STUDIO: +44 (0)1892 520697 EMAIL: [email protected]

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