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Re-joiners and Transferees | British Transport Police

Production of a recruitment campaign

THE BRIEF

British Transport Police are responsible for policing  on the UK’s railways, providing a service to rail operators, their staff and passengers across the country. We were briefed to produce a recruitment film to attract officers to transfer from the Home Office to British Transport Police.

OUR APPROACH

The creative treatment consisted of filming with a Police Constable and Detective Constable finding out what attracted them to the national force. The campaign was delivered in various formats for social, with both English and Welsh subtitled versions.

Behind the scenes filming of a police car
Behind the scenes filming of a police officer

If you’re contemplating using video or animated content as part of your marketing strategy, get in touch.


We’d love to start a conversation with you.

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