Covid fund
The Kent Housing Group is a collaborative forum representing housing organisations across Kent and Medway.
During the COVID‑19 pandemic, the group needed to raise awareness of the Contain Outbreak Management Fund, which was introduced to support residents who had fallen behind on rent or mortgage payments.
The brief
Working in partnership with PR and marketing agency Maxim, we were briefed to create a campaign film that could clearly explain the purpose of the fund while encouraging uptake from those who needed it most.
The challenge was to communicate real‑life impact without compromising the anonymity or dignity of the people accessing support.
Our approach
We focused on empathy and clarity, ensuring genuine lived experience could be reflected without exposing contributors or using language or imagery that might feel stigmatising.
We developed a voiceover‑led animation that allowed real stories to be shared anonymously.
Through a carefully considered creative treatment, we shaped three distinct scenarios reflecting common situations faced by residents during the pandemic, grounding the film in reality while maintaining discretion.
Throughout the process, we worked closely with Maxim to ensure the tone remained accessible, factual and supportive, helping audiences understand both how the fund worked and why it existed.
The outcome
The campaign film provided Kent Housing Group with a clear, sensitive and effective communication tool that helped raise awareness of the Contain Outbreak Management Fund at a critical moment.
By focusing on real situations rather than abstract messaging, the film supported housing organisations across Kent and Medway in communicating available support more clearly, while reinforcing trust with communities experiencing financial uncertainty.
The content continues to demonstrate how thoughtful storytelling can play a practical role in public‑sector engagement.
Helen, Partnership ManagerThe campaign film was very creative; bringing the project to life and hitting the right notes with our audience.
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