PIB TV | PIB Group
Internal video communications
THE BRIEF
PIB Group is a dynamic and diversified insurance intermediary group providing specialist insurance solutions across the UK and overseas. We were briefed to create a quarterly magazine show, capturing stories and sharing best practice across the business for the company’s internal audience across the globe.
OUR APPROACH
The presenter-led format focuses on one region per episode, with a mixture of stories such as customer case study films, user generated content from other regions and news in brief sharing product updates and best practice. The 10 minute programme is broadcast on the company intranet and sits along-side regular ‘Executive updates’.
PIB TV provides the flexibility to handle multiple messages and voices across our growing international group, reaching 3600+ employees.
Digitom support us bringing creativity and helping to deliver an award winning formula – the feedback has been fantastic.
Lorraine Hambleton, Group Head of Communications and Engagement
ACHIEVEMENTS
Lorraine was awarded ‘Marketer of the Year’ at the Women in Insurance Awards 2023 for her submission of PIB TV.
