Nextdoor is the private social network for you, your neighbours and your community. Having recently launched in the UK we were briefed to create a series of branded content showing how the platform is changing its users lives.
Branded as ‘Nextdoor Communities’ each self-authored story features one or two contributors talking to camera, illustrated with scenes of how they use Nextdoor. Set to music, the videos will be used online and offline to help engage with stakeholders as Nextdoor continues to grow.
While launching Nextdoor in the UK, we heard some great stories from our users and wanted to share them with others. These days people often don’t talk to anyone in their street but Nextdoor is helping individuals and families to reconnect with their neighbours and build a cohesive society.
We’re using the ‘Nextdoor Communities’ videos both on and offline when introducing people to our platform. The films Digitom delivered captured our brief perfectly and we’ll almost certainly produce more as Nextdoor continues to grow.
Nick Lisher, Head of EMEA
If you’re contemplating using video or animated content as part of your marketing strategy, get in touch.
We’d love to start a conversation with you.