Producer Director with One Two Four for HSBC producing various promos for UK colleagues.
HSBC is one of the world’s largest banking and financial services organisations. Working closely with One Two Four our Founder & Creative Director Tom was briefed to deliver internal HSBC UK TV programmes, event films and promos.
Responsibilities included Location Direction, Edit Producing and format development of magazine programmes for both Retail Banking Wealth Management (Live TV) and the Contact Centres (Planet Direct).
We also ran a year long pilot User Generated Content pilot which equipped HSBC employees with cameras to make their own films as part of an employee engagement programme. The results of the pilot led to UGC being integrated in regular magazine programmes.
Digitom translates the world of broadcast to corporate video in an engaging and interesting way. I always feel like I’m learning something new and exciting when working with Digitom – from video production to social media.
Lorraine Hamilton, Head of HSBC TV UK
Planet Direct: Customer First | Filmed on location in Edinburgh
Live TV: Apprenticeships | Filmed on location at Canary Wharf in the style of the BBC’s The Apprentice
Planet Direct: Complaints Centre of Excellence | Filmed on location in Leeds and Sheffield
Live TV: Tax Year | Filmed on location in Manchester and Canary Wharf studio
Planet Direct: Carrot Awards ’13 | Filmed on location in Harrogate and Swansea
Live TV: Primary Relationships | Filmed on location in Horsham and studio in Canary Wharf
Corporate Real Estate | Studio production for internal CRE department
Commercial Banking Heads | An event film featuring motion graphics
Planet Direct: Your Customer | Filmed on location in Swansea
Live TV: HSBC Now | Studio production about new the new intranet site
Planet Direct: Christmas Special | Filmed on location in Leeds
Live TV: Everyday Campaign | Filmed on location in Hampshire
Onboarding | A film to welcome new joiners to HSBC
Information Security Risk | An intranet film about keeping customer data secure
Planet Direct: Carrot Awards ’12 | Filmed on location at MAGNA, Sheffield
If you’re contemplating using video or animated content as part of your marketing strategy, get in touch.
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