Stagecoach South East operate busses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed during England’s 3rd COVID-19 lockdown to start producing a series of ‘Day in the Life’ videos, featuring colleagues across the business helping to keep the buses on the road.
Each film is captured on location using minimal crew, adhering to covid-safe production guidelines. The films feature one person talking about their role, intercut with scenes of them going about their job. Set to music and delivered with a subtitled version the films are distributed on a monthly basis with paid promotion across social.
The campaign generated 612,807 video views across YouTube, Facebook and Instagram in the first 3 months.
It’s a real pleasure working with Digitom, their professionalism and creative expertise are unmatched.
They always exceed our expectations by going above and beyond, thank you for all your help!