Day in the Life | Stagecoach
A series of branded content stories
THE BRIEF
Stagecoach operates buses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed during the third England COVID-19 lockdown, to start producing a series of ‘Day in the Life’ videos, featuring colleagues across the business helping to keep the buses on the road.
OUR APPROACH
Each film is captured on location using minimal crew, adhering to covid-safe production guidelines. The films feature one person talking about their role, intercut with scenes of them going about their job. Set to music and delivered with a subtitled version the films are distributed on a monthly basis with paid promotion across social.
ACHIEVEMENTS
The campaign generated 1.44 million video views across YouTube, Facebook and Instagram in the first 12 months.
It’s a real pleasure working with Digitom, their professionalism and creative expertise are unmatched.
They always exceed our expectations by going above and beyond, thank you for all your help!
Rachel Piper, Marketing Officer
