Maidstone Borough Council used The Caddy Family as part of their communication strategy to engage with residents about food recycling.
Published: November 2018
The animated cartoon series, produced by Digitom, engaged with approximately 3,000 school children across the borough and was a finalist in the national LARAC awards. Watch an interview with Communications Manager Georgie Grassom about how the Caddy Family campaign met its objectives and achieved success.
I believe we had about 12,500 people who watched the video and it’s still going strong now because we can roll that message out repeatedly. It was one of our most successful campaigns to date.
Georgie Grassom, Communications Manager