Reserve Forces has used video as part of their communications strategy to help recruit reserves to the British Forces.
‘167 Catering Support Regiment’, produced by Digitom, was viewed 1,000 times within the first hour when it was shared on the Army Jobs Facebook page, whilst the ‘Reserves Experience‘ has been used to recruit Civil Servants across the UK to the tri-services. Watch an interview with Simon Jeffery, Employer Engagement, about how video enabled them to reach a new audience.
I can say, without a doubt, we’d most definitely use video again. It gives a concise message and it engages with the right target group.
WO2 Simon Jeffery RLC, Employer Engagement