SpareRoom is the UK’s number one flat and house sharing website. They approached to produce a series of videos, giving their 5 million users the opportunity to quiz politicians on housing issues, ahead of the 2015 General Election.
Our client was keen to involve their customers, so we suggested a creative treatment incorporating user generated content (UGC). SpareRoom asked their users what questions they’d like to ask the politicians. However it quickly became apparent there were core themes emerging around Letting agents’ fees, Rent controls, Getting on the housing ladder, Standards in rented properties and Affordable housing supply.
Once we identified our contributors we helped brief them how to film themselves on their smartphones. and send us their video clips to present to our parliamentary candidates on a tablet.
LONDON STUDIO SET-UP
We set up our studio in SpareRoom’s lofty meeting room in Central London for two days, with our guests talking straight into the camera, in a video diary style format, whilst a second camera recorded a tighter shot, allowing for smooth cutting between contributors in the edit.
In order to maximise ROI with our parliamentary candidates we also filmed separate sit down conversations with SpareRoom’s Matt Hutchinson to create an additional ‘In Conversation’ strand.
EFFICIENT PRODUCTION SCHEDULE
The logistics of filming requires a lot of preparation behind the scenes, securing each spokesperson for just one hour each meant we had to plan the camera and lighting setups very carefully. When each contributor arrived we needed to brief them, allow time for hair and make-up, before then carrying out both sets of filming.
With filming and post-production completed by the end of March the project was successfully delivered just in time for parliament to dissolve and the beginning of purdah. The series of 10 videos launched on the 1st April 2015, hosted on YouTube and embedded on SpareRoom’s Housing Election microsite.