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HOPS360° | Shepherd Neame

HOPS360° | Shepherd Neame

Production of a 360 Video of a Kent hop garden.

THE BRIEF

Shepherd Neame is Britain’s oldest brewer. We were asked to produce a world-first for brewing, a 360 Video exploring the centuries old story of the annual harvest.

OUR APPROACH

Taking on board various 360 Video production methods we suggested a creative treatment combining self-authored storytelling with augmented reality (VR).

Led by the ‘godfather’ of UK hop growing, farmer Tony Redsell guides viewers through the varieties of hops grown in the UK, whilst the camera leads viewers through the story from the bines to the kiln.

HOPS360 Behind the Scenes
HOPS360 Behind the Scenes

HOPS360° gives viewers a unique opportunity to be part of the experience that we enjoy here in Kent every Summer. Working with Digitom on this project using exciting new technology has resulted in a video that we’re pleased to share with a global audience.

John Humphreys, Corporate Affairs Manager

HOPS360 Craft Beer Rising Launch
HOPS360 Craft Beer Rising Launch

ACHIEVEMENTS & STATISTICS

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